Case Study: Graystone Doubles Voter Turnout With Vottiv

Graystone Public Affairs, a leading California canvassing firm, recently partnered with Vottiv to leverage their campaign management software for a high-stakes canvassing campaign in Los Angeles, California. The committee aimed to target specific voter groups and increase turnout in a challenging district with low primary election participation. This case study explores how Vottiv's targeting capabilities and comprehensive canvassing tools contributed to the campaign's remarkable success.

The Challenge

Graystone faced the daunting task of reaching and engaging a large voter base of over 1 million individuals across Los Angeles. With an average turnout of just 30% in the district during primary elections, the challenge was to identify and target the right voters who were most likely to participate in the upcoming primary election. Additionally, Graystone needed to streamline their canvassing efforts, maximize volunteer productivity, and gather valuable voter sentiment data to inform their campaign strategy.

The Solution

Vottiv provided Graystone with the tools they needed to overcome these challenges. At the core of Vottiv is its advanced voter targeting and segmentation capabilities. Using Vottiv's sophisticated query builder, Graystone was able to create highly targeted voter groups based on specific criteria, such as:

• Voters who had voted in 3 out of the last 5 elections, OR
• Voters over 50 who had voted in 2 out of the last 5 elections

The campaign also strategically excluded certain groups, such as:

• Consistent Democratic voters (5/5) in pure Democratic households
• Young voters under 30 who had only voted in 3 out of the last 5 elections

Furthermore, Vottiv's targeting tools allowed Graystone to prioritize voters with a medium-high propensity to vote in general elections but a low propensity to participate in primaries. This laser-focused targeting ensured that the campaign's resources were allocated to the most promising and persuadable voters.

Armed with this targeted voter data, Graystone's canvassing teams hit the streets using Vottiv's intuitive canvassing app, without needing to cut individual walk lists for each canvasser. The app provided real-time data, and offline functionality, empowering canvassers to engage voters effectively.

The Results

The combination of Vottiv's advanced targeting capabilities and robust canvassing tools yielded extraordinary results for Graystone's campaign. Over a 5-week period, Graystone's teams knocked on an impressive 93,497 doors in the targeted groups.

The impact of the canvassing efforts was undeniable:

• 62.7% of the targeted households (58,674 out of 93,497) ultimately turned out to vote.
• 54.9% of the targeted voters (95,812 out of 174,494) cast their ballots in the primary election.

These turnout rates far surpassed the district's average primary turnout of 30%, demonstrating the effectiveness of Vottiv's targeting and canvassing tools. By more than doubling the average household turnout and exceeding the voter turnout by over 20%, Graystone's campaign achieved remarkable success in mobilizing the targeted voters.

The committee's remarkable results underscore the importance of data-driven targeting and efficient canvassing in modern political campaigns. Vottiv's cutting-edge features, including its sophisticated query builder, user-friendly canvassing app, and robust analytics, empowered Graystone to execute a highly targeted and impactful campaign.

Vottiv's Impact on Campaign Efficiency

Graystone's experience with Vottiv's software highlights the impact it has on political campaign management. As Chad Schnitger–Managing Partner of Graystone–stated,

"Vottiv takes half the work out of community organizing. No more cutting and assigning walkbooks, now I speak directly to my canvassers and my canvassers speak directly to our voters."

The efficiency gains extended beyond canvassing. Vottiv's technology streamlined phone call campaigns, eliminating the need for expensive servers and equipment. "Remember when phone call campaigns were 24 people in an office with an expensive server tripping over ethernet cables? Now our call centers can be remotely done directly from a cell phone or Chromebook. Vottiv reduced the cost of a campaign call center from a $5,000 server and equipment to a $10 pair of headphones."

Perhaps most importantly, Vottiv's advanced targeting features set it apart from other solutions available to conservative campaigns. Mr. Schnitger praised Vottiv, saying,

"Vottiv has the most advanced voter targeting features available to conservative campaigns. The advanced query builder features and the complexity of voter groups that it allows me to build and model are unlike any comparable service available to conservatives."

Graystone Public Affairs' partnership with Vottiv showcases the immense potential of advanced targeting capabilities in driving successful political campaigns. By leveraging Vottiv's cutting-edge technology, Graystone was able to identify and engage the right voters, streamline their canvassing efforts, and achieve remarkable turnout results.