The (not so secret) secret for small campaigns to connect with voters and win

In all campaigns, but especially in smaller primary or local elections a lot of the race comes down to name recognition. Does the voter know the person whose bubble they are about to fill in on the ballot?

So, how do you get voters to know you as a candidate?

 In our digital age it’s easy to rely on Ads, social media posts, and a few text blasts. The problem is every candidate can do this, and voters have become accustomed to the ‘perfect front’ we all put on the internet in every aspect of our lives. It is not authentic, and it does not create true connection. Going back to the above question; how do you get voters to know you as a candidate? It is the answer that most of us don’t want to hear– face to face meetings by the candidate or volunteers. The primary way to do this is door-to-door canvassing.

This is the one campaign method that has always been around, yet the one that makes us feel the most uncomfortable, and the easiest to skip out on. I will let you in on a little secret (not so secret) all the best campaigns that win against the odds all make an effort to canvas and see people face to face, and they do it well. 

There have been countless studies that show a direct correlation between voters being visited in person by a volunteer or a candidate and their likelihood to vote in that election, especially in off-year elections or small local ones. If you take to the streets and knock on voters’ doors that are likely to vote for you, it can mean the difference between victory or defeat in these elections. Getting likely supporters to know you, and actually vote.

So, how do you canvass effectively? How do you find, and canvass voters likely to support you?

Vottiv has the data, and the tools to do this. Our canvassing app is the most sophisticated, yet easy to use door-to-door campaigning tool on the market. Our mobile app enables you or your supporters to canvass your district and get results in real-time. Here are a few features of our industry leading app:

• Speak directly to voters by targeting and sending messages to specific groups filtered by any demographic.
• Make each resident feel heard by enabling volunteers to note and manage individual requests and issues. They also can request yard signs, and be sent straight to admins.
• Easily manage collecting petitions or campaign signatures, names, and addresses. Whether you’re gathering signatures to get on a ballot, an initiative, or simply want signatures of supporters we make it easy.
• Canvassing efforts can be skewed with missing data. Track which residents aren’t home to return later. Also you can enable text messages that will send a custom message to residents at a household if they do not answer.
• Help potential voters in your district check their voter registration status and register to vote.
• Integrates with our other platforms seamlessly including: texting, calling, emailing, sending physical mailers, and much more.
• If you’re trying to poll a certain group of voters, best practice sample-size algorithms are programmed into the app.
• Many more features!

With our app canvassing is truly made easy, and as pain-free as possible (You still have to get uncomfortable and knock doors) Learn more about Vottiv, and how it will help you win your campaign. Whether you’re in the final GOTV efforts or you’re preparing to launch, and run your campaign. Our products and services are what you need to win your campaign at an affordable cost.