2 min read

i360

i360: Understanding the Competition and Exploring Alternatives


In the competitive landscape of political campaign tools, i360 stands out as a significant player. Known for its data-driven approach to voter targeting and engagement, i360 has been a go-to solution for many political campaigns. However, while i360 offers a robust suite of features, it's essential to understand what other alternatives like Vottiv bring to the table. In this article, we'll explore i360's offerings, compare them with Vottiv, and help you decide which tool might be the best fit for your campaign needs.

What is i360?

i360 is a comprehensive political data and technology platform designed to enhance voter engagement and campaign efficiency. It provides various services, including data analytics, voter targeting, and campaign management tools. Here are some key features of i360:

  • Voter Data and Analytics: i360 offers extensive voter data, helping campaigns identify and target specific voter segments.
  • Canvassing Tools: Their canvassing app provides real-time data syncing and offline capabilities.
  • Communication Tools: i360 supports multi-channel outreach, including phone banking, direct mail, and digital advertising.
  • Volunteer Management: Tools for organizing and managing campaign volunteers.

While i360's feature set is comprehensive, it's beneficial to compare it with Vottiv, another powerful political campaign tool designed to streamline and enhance campaign efforts.

How Does Vottiv Compare to i360?

Vottiv provides a suite of features tailored to meet the needs of modern political campaigns, ensuring effective voter engagement and campaign management. Here’s how Vottiv stands out:

Vottiv's Key Features

  1. Door-to-Door Canvassing App
    • Vottiv's app offers real-time canvassing data syncing, offline capabilities, and GPS tracking, ensuring efficient and accurate voter outreach.
    • Anti-cheating measures are implemented to maintain data integrity.
  2. Advanced Voter Targeting and Segmentation
    • Vottiv enables precise voter targeting, allowing campaigns to focus on specific demographics and regions.
    • The tag system helps categorize voters for more personalized outreach.
  3. Multi-Channel Voter Outreach
    • Vottiv supports outreach through direct mail, SMS/MMS, phone banking, and in-person canvassing, ensuring a holistic campaign approach.
    • Integration with RNC/GOP data ensures up-to-date and comprehensive voter information.
  4. Campaign Analytics and Reporting
    • Vottiv provides detailed analytics and reporting tools to track campaign performance and optimize strategies.
    • Custom survey creation and voter group management tools enhance engagement and feedback collection.
  5. Volunteer Management and Engagement
    • Vottiv offers tools for managing volunteers, including canvassing zones, predictive dialers, and automated follow-up actions.
    • Campaigns can import external voter/contact lists, ensuring seamless data integration.

Vottiv vs. i360: Key Differences

  • Integration and Data Management: While both platforms offer robust data integration, Vottiv's ability to integrate with RNC/GOP data provides a significant advantage for campaigns aligned with these organizations.
  • Canvassing Features: Vottiv's door-to-door canvassing app with GPS tracking and anti-cheating measures ensures higher data accuracy and efficiency.
  • User Interface: Vottiv is designed with mobile-friendly interfaces, making it accessible for on-the-go campaign activities.

Why Choose Vottiv Over i360?

Choosing the right campaign tool depends on your specific needs and objectives. Here are some reasons why Vottiv might be a better choice for your campaign:

  • Enhanced Data Integrity: Vottiv’s anti-cheating measures and GPS tracking for canvassing ensure reliable data collection.
  • Comprehensive Outreach: With Vottiv’s multi-channel voter outreach capabilities, you can engage voters through various mediums, increasing the chances of successful engagement.
  • User-Friendly Experience: Vottiv’s mobile-friendly interfaces and real-time data syncing provide a seamless experience for campaign staff and volunteers.

Making the Right Choice for Your Campaign

Both i360 and Vottiv offer powerful tools for political campaigns. However, understanding the unique strengths of each can help you make an informed decision. Vottiv’s focus on data integrity, comprehensive outreach, and user-friendly interfaces make it a compelling alternative to i360. Evaluate your campaign’s needs and priorities to determine which platform aligns best with your goals.

By leveraging the right technology, your campaign can achieve higher efficiency, better voter engagement, and ultimately, greater success.


For more information on how Vottiv can transform your political campaign, contact us today or visit our website.


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